We often hear just get yourself in your community, start getting your hands on people, serve, and you'll find the right way you want to serve your people. 

I say that's backwards!

In this episode I share with you a big marketing secret for how you can use the Value Ladder to plan exactly where you are sending people.

When you do this well, you will make more money, increase your conversions, increase your retention and ultimately serve people at a higher level. 

Interested in Kairos University?

https://www.kairostrainingculture.com/kairosuniversity

Retention is one of the most common needs of a chiropractic office, and any business for that matter.

With our Doctor trainings at The Source Chiropractic we recognized that there are 3 most common presentations that people have at their first progress exam. 

1. "Totally Better"

2. Mostly better - in between period of adaptation

3. Haven't seen the results they want yet - frustrated

In this episode I share how you can connect with these 3 presentations and inspire and motivate people based on what their current needs are.

Dr. Jordan Fairley

Your wounds, suffering, hardships can be great motivators, but often don't carry the same motivational punch once you have healed.

So is there another way to build motivation, purpose and drive other than from your shadow self? 

I recently spoke at the Kairos Training Culture Facilitator Camp about using your "light Self" or otherwise known as your Ideal Self as motivation to attune to the values and attributes that you know you can be. 

When you realize what these are attributes are and make the commitment to embody them every day they can be even more empowering than focusing on your suffering. 

Dr Jordan Fairley